9. July 2021
JALM&B X FRANKLY JUICE
Jalm&B and Frankly Juice are turning 20.000 kilos of surplus carrot pulp into freshly baked buns. Exploiting surplus products is the next step in the fight against food waste.
A misfit carrot from Aarstiderne is made into fresh, organic juice, while the pulp is made into sourdough buns. The new circular buns are sold in 7-eleven, where Frankly Juice are selling their products. Thereby you can drink and eat the same good carrot and contribute to minimizing food waste in Denmark.
’In the beginning, we would first and primarily aim to create the proper amount of dough, while the consumer had to limit their food waste at home. Now, where trying to make a cyclus where we exploit all parts of the raw material. It’s alfa and omega to stop waisting good foods and at the same time, a fun and challenging experience’, says Martin Marko Hansen, Head of Innovation and Sustainability at Jalm&B.
2,5 tons of carrots recycled
Frankly produced more than 20.000 kilos of carrotpulp in 2020 with an increasing 50% in 2021. In the collaboration with Jalm&B a large amount of the surplus pulp is reused in the dough. It’s their wish to upcycle even more of their leftover pulp. ’We use more than 2,5 ton of flavourfull carrot pulp from Frankly Juice per year in stead of buying up new carrots only to grind them. In this way it’s both an economic and more responsible way to produce sourodugh carrot buns’.
Frankly Juice produces cold pressed juice from organic misfit raw materials, delivered by Aarstiderne. The pulp and fibers are reused and made into sourdough buns in collaboration with Jalm&B.
You can buy the buns in all 7-eleven stores in Denmark.
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